January 22, 2023


what is facebook ads

What is Facebook Ads Manager?

Remember that time when you wanted to cook a particular dish and you needed the recipe? The recipe guided you through the ingredients, how to use the utensils, when to put in the salt, and exactly what quantity you had to put etc. 

Facebook Ads Manager is just like the recipe. It guides you through the process of your Ads creation. It helps you identify your target audience, get their details and create the right Ad that suits them. 

Think of it this way; your Ad is the dish you want to prepare and Facebook Ads Manager is the recipe.

You can use this management tool all by yourself to create Ads for your marketing campaigns and also to monitor their fruitfulness. 

Whenever you  need to supervise  how well your Ads are doing, you just gently stroll to the Facebook Ads Manager and do your thing.

Facebook Ads Manager is really fun because you can even go back and edit your campaign objectives, target and budget. 

Why do you need Facebook Ads Manager?

  1. I’m pretty sure that by now you know that in order to effectively run Ads on Facebook you need a Facebook Ads Manager. So for the record, it’s the only way for you to create, run, and manage Ads on Facebook. There’s no other way around it sweetheart.
  2. Without this tool you won’t be able to get any insight into your audience such as their age group, sex, interests and location Facebook Ads Manager is the umbrella for your entire Ads creation process. 
  3. This beautiful tool makes marketing much easier for you because it lays out your conversion rates and other social metrics without you having to determine them by yourself.

It reminds me of that time when I had sleepless nights about having to do laundry the next day and then when I woke up my sister had already washed and dried my clothes for me...uh! What a relief!!

That’s the kind of relief Facebook Ads manager gives you by providing you with the details you need without you having to search for them. 

These include details about your page likes, post engagement, and the number of people you’ve reached per week etc

All you have to do now is to analyze them and intelligently come up with your next plan of action for your marketing campaign. 

However, if you don’t have a Facebook Advertising account, you won’t be able to access Facebook Ads Manager..

How to Create a Facebook Advertising Account

First of all, you need a Facebook business Manager account. Once you set that up, you can then create your Facebook Ads account. 

Just don’t forget to marry your Facebook Ads account to your business website using the Facebook pixel. 

It’s a code that you put on your website and it sends Facebook the data from your site. This allows you to show your ads to past website visitors using ‘retargeting on Facebook’

Isn’t that cool...

Now that you know exactly what Facebook Ads Manager is, and why you need it, let’s talk about how you can use it.

How to use Facebook Ads Manager

So you  want to create an ad campaign and you go to Facebook Manager.On the main menu you’ll see the five sections of the Ads Manager. 

They consist of:

  • -plan
  • -create and manage
  • -measure and report
  • -Assets
  • -settings. 

Got it??

Let’s ride through the first section, which is _plan. Here you’ll find tools that help you learn about your audience such as their location, age, gender, interests, civil status etc

Basically everything you want to know about your audience’s lifestyle is found in the plan section.

How do you make use of this information then? It’s quite simple. If your audience consists of females between 25-35 years old, and they’re interested in vacations, you’ll craft ads that blend  with these types of  people. 

The details about their interests are there to serve you. When you know what your  audience likes, you know how to write your Ad copy and what to include or toss in the bin.

You can not advertise fur coats to someone who is an animal advocate. He’s going to look at you like you’re crazy.

Imagine how absurd it would be if you go about advertising abortion clinics and pills to an audience that is pro-life? It’s like parading sexy male models in front of proud lesbians. 

Why because your pro-life audience is interested in preserving life not destroying it. 

Create and manage

Over to the Create and manage section. Just like its name, this is where you get to create your ads, and design them the way you want them to be based on your marketing objectives. 

Think of yourself as a builder and you are building a house. Your construction will flow according to your likes, the problems you want to avoid and the final outcome you expect. 

That’s why as you create your ad, Facebook Ads manager gives you tools such as power editor and page posts. 

Power Editor

With Power Editor, you can add more characters to your headings. Page posts allows you to see all the posts you’ve made on your  page. 

What do you think that comes with? You can actually use page posts to know how many people saw your ad, clicked on it, and liked it. 

It’s that simple.

In case you don’t want to check your budget everyday (quite a boring task by the way), Facebook Ads Manager has a tool called ‘automated rules’ that allows you to set rules for ad campaigns without any manual intervention. 

For example, you can automatically turn off an ad set if the cost per conversion is higher than $5. 

Lovely right!

Measure and Report

This is the section where you get to find out how well or how bad your Ads are doing. It’s judgement day honey and those Ads better be doing some conversion. 

Here are the tools you’ll find in this section: Analytics, Ads reporting, and custom conversions.

Now let’s dive into how, when and why you’re supposed to use them.


First up, you can use Analytics to analyze data from Facebook pixel and your website. Therefore, you’ll be able to see how many people you got to convert through Facebook retargeting Ads from your site.

Ads Reporting

The next tool is Ads Reporting. This is a very important tool to you because it helps you to follow up on your ad and make positive changes or modifications to it. 

And you know what the best thing about this tool is??? It’s vital for your A/B Testing. Remember that in order to create the best Facebook Ad you’ve got to test your Ads in order to know which one performs best. 

How do you think you’re going to effectively compare two or more variations of the same Ad without the help of ‘Ads Report’? 

You see, this is the tool that will provide you with the correct statistics/metrics that you need such as 

  • -Which ad had the best click-through rate?
  • -which ad had the least cost per conversion?
  • -which ad had the most likes?

Custom Conversions

Guess what you can use Custom Conversions for? 

This is like a servant that will track any specific action you define on your website. 

For that to happen, you only have to click the Create Custom Conversion button and fill out the necessary information. 

You might want it to track the success of your Ad at converting clients. So let’s say that you set a ‘Thank you page’ for people who place an order for your product. Take the URL of the ‘Thank you’ page and put it in the rule section of Custom Conversion.

As a result, everytime someone places an order, the ‘Thank you’ page pops up to the client, and the pixel will fire away to let Facebook know that there was a successful conversion. 

As easy as that to manage your Ads.


This is your basement. Where you find all the used stuff and even objects that you saved for future use. 

Everything that you’ve ever used to build your Ads is found in the Assets section. Remember those images you used, Facebook pixel, and audiences you’ve saved for ad targeting? They’re all in Assets.

How to Create an Ad in Facebook Ads Manager

The process is quite simple. Just click on the green button ‘create ad’ at the upper right corner of Ads manager. 

This simple action will take you to the campaign level where you choose an objective for your Ad. What do you want to achieve with this Ad?

  • -Awareness?
  • -Consideration?
  • -Conversion?

From there, you go to the Ad set stage where you define your audience. If you already have a predefined audience in your audience tool, you can use it. 

When you do this, you’re then ready to select the Facebook page to which your Ad is connected. You can also select an Instagram account. 

Your next stop is to choose what kind of Ad it is. Is it an image, a video, a slideshow, or a carousel? Ads Manager needs to know…

After that, add the text, destination URL, and call-to-action button. You’re all set and ready to puch ‘go’ but before you do that…

Take one last look at every aspect of your Ad and make sure that it is exactly as you want it to be. 

When you’re 100% certain, click to get your ad campaign going.

Before we part ways, let me know if you completely understand what Facebook Ads Manager is and if you can safely navigate it henceforth. 

It’s been a pleasure having you here. Thank you for reading.

About the author 

Tanyi Melvis Bechemnyo

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}