August 6, 2019


The head of a pride of lions is called the lion king. It is the lion king’s duty to keep those in his pride safe and fed. The lion king helps keep order among the pride. How does this translate for those looking to come out of the lion king’s shadow?

In the blogging community, bloggers are essentially the pride of lions following in the shadows of our lion king; Google.

Bloggers strive to be on the first page of Google’s search. We bend over backwards to make sure our posts are rich with SEO while meeting all the criteria Google deems as quality. Google sets the tone for the blogging community. The blogger’s lion king essentially leads the way to becoming successful.

However, would Google still be Google without bloggers?

How many blogs are there?

With over 1.6 billion websites around the world as of 2019, blogs make up over 500 million of those sites. How many blog posts per day does this translate to? Roughly 2 million blog posts are posted daily.

This is an astronomical presence bloggers have in the online world! Bloggers are essentially influencers. We influence the way people think and act based on how we write. Bloggers influence spending habits, parenting skills, nutrition, fashion, politics, and much more.

So… why are bloggers the ones in the shadows of the lion king? Why do those who do the work fall into the shadows?

The lion king makes the rules.

The blogging community is full of bloggers seeking to help others rank on Google. With various courses, ebooks, printables, and subscriptions offered by countless bloggers, you are bound to find different methods to follow to help your blog rank higher on Google’s list.

Google’s algorithm for ranking on its first page is complicated. In addition, the algorithm changes frequently. Therefore, the methods you used six months ago to get your blog noticed by Google are less effective in present time.

How frustrating is this? This requires learning a new set of skills after having just recently learned the ropes. It also is unfair to those who have been blogging longer and now have to change all the posts they have previously published.

The optimistic qualities in me have me thinking that these constant algorithm changes are great opportunities to continue learning, striving for better SEO, and working even harder than I was already.

Realistically however, these changes bring on a sense of doubt that most bloggers won’t meet their goals of ranking on Google. Therefore, many bloggers quit blogging altogether.

Instead of Google constantly attempting to update its algorithm- essentially generating a competition among bloggers- Google should also create programs that reward and honor the very bloggers who give it fame.

Since Google has decided not to incorporate such a system, Infinity Blog Awards was created to give back to the blogging community!

Why is Google so popular?

Before we can understand its popularity, we must understand what Google has to offer. How did Google become the lion king?

In over 20 years that Google has been available, Google has grown to offer services to others outside of the search-engine world. Services like Google Maps, Google Earth, Google Calendar, and such have paved the way for convenience in our world.

Google is more appealing to users because it is simple to use and it produces results. When you search in the search engine for a specific recipe, you are given results almost instantly. You find the recipe that you were looking for and you are on your way!

On the contrary, looking at other search engines, you are bombarded with ads, news articles, and too much stimulation. This is why Google’s simplistic layout is most appealing. Today, Google is known for its simplistic design and producing close-to-accurate results.

What is the purpose of Google?

Google acts as the middleman; you search for something on Google and it gives you a list of resources to click on.

When Google first started, it was developed to be a site leveraging back-links analysis. What technique is used by bloggers today to help increase their views? Back-links!

The purpose of Google is to find information quickly and accurately. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”

The world’s information is at the hands of bloggers, correct? Throughout the experiences and expertise bloggers possess, bloggers are the informative link to helping Google accomplish its mission.

All hail the lion king.

Considering the purpose of Google, do you think Google would still be named the lion king of search engines if it weren’t for bloggers?

Bloggers do much of the footwork in developing content that others are looking to read. In addition, bloggers incorporate the back-links that Google desires to show in their search results.

Therefore, bloggers are the resources Google needs to stay afloat. One more time for the people in the back! In simplistic terms, bloggers are a LARGE piece of the Google puzzle.

Ask yourself.

In conclusion, this leads us to consider one thing; what does the future hold for the search engine, Google? Will bloggers stay or go?

To sum up, would Google still be Google without bloggers? The answer is no.

Google would not be Google without bloggers. Bloggers are hard working individuals who are dedicated to providing information. That information is what Google needs to sustain itself. Without the information produced by bloggers, Google would not be the lion king it is today.

What do you think of our lion king?

What do you think is in store for the future of Google? Will bloggers abandon the search engine? How will Google continue to benefit the blogging community?

About the author 

Samantha Flores

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